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Survey Builder

Build Direct, Meaningful Connections with Your Customers

Gather Critical Customer Feedback While Managing Multiple Survey Programs

Customers expect companies to provide genuine touchpoints along every aspect of their journey—requiring CX programs to develop dynamic and logical surveys that intelligently cater each question to the customer’s unique experience. With Survey Builder, you can design and build survey programs that help you listen to the voice of your customers, strengthen employee engagement, and gather crucial information in an interface built for deep data collection and simple execution. Build meaningful connections by removing barriers in an effort to drive your business toward more deliberate customer interactions.

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How will Survey Builder Drive Greater CX Action and Results?

  • DIY survey programming or use MaritzCX’s team to program surveys on your behalf
  • Design custom surveys tailored to your brand or quickly leverage our templates
  • Utilize multiple forms of survey logic: branching, piping, and display to ensure your customers receive the right questions at the right time
  • Use SmartProbeTM technology to receive optimal feedback from respondents on mobile devices
  • Field status and device reports that measure invitation and survey effectiveness

TransAmerica Adopts a Unified Customer Experience Ethic

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See How Survey Builder Gathers Your CX Data

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Blog Post: Learn How to Optimize Your Surveys

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Design Surveys that Get Results

Surveys give you the power to reach out to your customers and collect the information you need to improve their experiences. Survey Builder makes survey design an integral part of your data gathering platform, with flexible survey software that features more than 30 question types, localization services, and works across multiple channels.

Robust fatigue & campaign management

Dynamic question types & various logic options

Device compatibility & responsive design

Centralized survey results & real-time reports

Integrate feedback with other MaritzCX products

Reach Your Customers on Any Device

Survey Builder leverages mobile responsive designs, so every survey you create adapts automatically to your customers’ smartphones, tablets, and other devices. That means they can respond to surveys and interact with your business using whatever screen happens to be most accessible and convenient at the time. It also includes both SmartProbe functionality—a feature that prompts your customers to provide detailed feedback; and Landscape Prompts—a feature for mobile devices that reminds customers to use their phones in landscape mode during survey participation.

Umfrage; Datenerhebung; Befragungssoftware;surveys; data analysis; data analytics

Make Every Survey Relevant and Personal with Simple Drag-and-Drop

With a simple drag-and-drop interface and intuitive logic flow visualizations, Survey Builder makes sure everyone in your organization can design, test, and implement effective question flows and sophisticated decision trees quickly and easily, so you can always collect the precise information you need to make smart, customer-focused decisions. This allows you to create and deploy surveys that match your brand’s look and feel across channels and devices.

surveys; data analysis; data analytics

Make Effective, Targeted Surveys Part of Your Comprehensive CX Strategy

Turning customer feedback into business results is about more than simply creating surveys. With MaritzCX, you can add multi-channel survey insights to a comprehensive family of CX technologies, tools, and quantitative information from different sources—and put all of this crucial information directly into the hands of the frontline managers and employees who impact customer experiences every day.

7 Upstarts to Watch in Enterprise Apps


Customer Experience Vendor Excellence Award

Temkin Group

Frequently Asked Questions

  • How many different types of surveys can we build and deploy using Survey Builder?

    It supports a complete range of different survey types, including flexible ad-hoc surveys, transaction surveys, relationship surveys, mobile SMS surveys, and more. It also features a complete list of industry-leading survey capabilities, including branching design, version control, scoring, and campaign management. And of course, you can choose to deploy surveys to nearly any channel or device.

  • How does Survey Builder compile and display survey results?

    With its advanced reporting capabilities, it instantly turns raw data into rich, meaningful visualizations—customized to meet the needs of different people in your organization. Survey Builder also works with the MaritzCX Platform to centralize all your survey results and combine them with other sources of information, so you always get a complete, unified view of your customers that includes results from multiple surveys and channels.

  • How long does it take to design and build new surveys?

    Survey Builder uses an intuitive drag-and-drop interface and pre-defined workflow visualizations to make the process of survey building fast and easy. You also have the option of leveraging our professionally designed survey templates—or creating your own from scratch.

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